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The Spiral Path Approach to Life Purpose

A gently spiralling path curving through a natural landscape—wildflowers, trees, and a soft golden light suggesting a journey that is both inward and outward, symbolising growth, reflection, and evolving purpose.

When we think of “life purpose,” it’s easy to imagine it as a destination—a single, defining goal we’re meant to reach. But what if purpose isn’t something we find once and for all, but something we gradually grow into? What if it’s not a straight line, but a spiral?

The Spiral Path approach to life purpose coaching is built on exactly that idea.

Rather than seeking a fixed endpoint or fitting yourself into a predefined mould, this approach invites you to circle deeper into your true self. It honours the complexities of your life and your evolving identity, offering a more holistic and compassionate route to purpose.

Prefer to watch instead? Here’s a video version of this post:

Life Purpose Beyond a Job Title

In many coaching models, life purpose is framed in terms of career. But for most of us, purpose is broader and more nuanced than that. It includes your relationships, your personal growth, your contribution to others, your values, your health, and your spirituality. These parts of life aren’t separate—they’re deeply interconnected. The Spiral Path sees purpose not as one thing, but as the thread that weaves through everything that matters to you.

Honouring Your Uniqueness

At the heart of this approach is a deep respect for individuality. Whether you’re introverted or extraverted, action-oriented or reflective, your natural tendencies are not obstacles—they’re clues. The Spiral Path helps you understand and embrace your personality and life experiences, using them as guides for designing a life that genuinely fits.

Rather than encouraging you to become someone else, it helps you become more yourself.

A Deeply Reflective Process

Purpose isn’t something you’re handed—it’s something you uncover, often gradually. The Spiral Path emphasizes inner reflection and the cultivation of your own inner authority. Through journaling, guided questions, and thoughtful inquiry, you learn to listen to yourself more deeply. This strengthens your ability to make choices that are truly your own, increasing your sense of agency and clarity.

It’s about shifting from asking, “What should I do with my life?” to asking, “What kind of life do I want to create?”

Flexible, Evolving, and Growth-Oriented

One of the most freeing aspects of the Spiral Path is its flexibility. Your goals will likely change as you do—and that’s not a failure, that’s growth. Instead of rigid plans, this approach encourages broader aspirations that can adapt over time. You’re not expected to get everything right at once. You’re invited to keep evolving.

Grounded in Wisdom

The Spiral Path is inspired by a wide range of perspectives, including psychological insights, spiritual traditions, and modern approaches to life design. This creates a rich, reflective coaching experience that supports both soul-deep inquiry and real-world action.

It’s not about surface-level transformation. It’s about uncovering what truly matters—and then learning how to live it.

If this approach resonates with you, I invite you to explore the full Soulful Path to Life Purpose programme.
It’s a self-paced, in-depth journey designed to help you uncover who you are, what matters most to you, and how you want to live. Rooted in reflection, grounded in wisdom, and tailored to your unique path, it’s a powerful way to begin designing a life of purpose—on your terms.

👉 Find out more about the Soulful Path to Life Purpose programme here.

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Beyond Anxiety

A lone woman stands on a rock by a tranquil lake, gazing out at misty mountains under a soft, golden sky. The still water reflects the serene landscape.

In her book Beyond Anxiety, Martha Beck offers a refreshingly compassionate path through worry and fear. Blending personal insight, neuroscience, and deep humanity, she invites readers to meet anxiety with curiosity and compassion rather than control. Wise, witty, and grounded, this book isn’t just about managing anxiety—it’s about creating a saner, more spacious life. A beautifully accessible guide for seekers, worriers, and anyone longing for deeper peace.

Read the full review here

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The Seeker Archetype

Embracing the Courage to Follow Your Question

I’m a little late posting this today — we had a power cut! — but I’m excited to share it with you now.

I’ve already introduced The Seeker archetype, but this new video goes deeper into what it really means to embody the Seeker’s path. If you’ve ever felt a restless curiosity, a hunger for something more real and meaningful, or a call to follow your own questions — this archetype might speak to you.

The Seeker reminds us that it’s not just about finding answers — it’s about the courage to keep asking the questions that matter.

I’d love to hear if it resonates with you.

For more information on the Alternative Archetypes, of which the Seeker is the first, click here.

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The Role of Self-Knowledge in Life Purpose

A serene, symbolic illustration of a person meditating at the center of a glowing spiral of light and greenery, surrounded by nature with rocks, water, and trees, evoking a sense of inner peace, self-discovery, and spiritual growth.

We often approach the question of life purpose by looking outward—asking what the world needs, what jobs are available, or what paths others have taken. But true purpose doesn’t begin out there. It begins within.

At the heart of a meaningful life is self-knowledge.

Without a grounded sense of who we are, we can end up chasing goals that don’t truly belong to us. We follow the well-trodden paths, take on roles or identities we think we should have, and strive toward markers of success that leave us feeling strangely empty. If you’ve ever ticked all the boxes and still felt unfulfilled, you’ll know what I mean.

That’s where self-knowledge becomes essential—not as a nice-to-have, but as a compass.

Prefer to watch instead? Here’s a video version of this post

Why Self-Knowledge Matters

Knowing yourself means being aware of your values, your strengths, your quirks and patterns, and your deepest desires. It’s about understanding what energizes you, what drains you, and what calls to you at a soul-deep level.

This kind of insight allows you to live with greater intention. It gives you a filter for decision-making, a clearer sense of what’s worth saying yes to—and what needs to be gently but firmly declined. It helps you navigate change, setbacks, and the many crossroads that life inevitably brings.

Most importantly, self-knowledge lays the foundation for a purpose that’s authentic, sustainable, and fulfilling.

Purpose That Grows From the Inside Out

In my own journey and in my work with clients, I’ve seen how purpose becomes clearer when we take the time to understand ourselves. That’s why the Soulful Path to Life Purpose begins not with lofty goals or action plans, but with a deep dive into who you are.

We explore your personality, values, strengths, passions, and life story—not in isolation, but in connection with one another. We look at the patterns that run through your life, the threads that keep showing up, and the parts of you that are ready to come into fuller expression.

This is not a quick fix or a one-size-fits-all formula. It’s a reflective, often transformative process. And it’s one that honours your unique journey.

Beyond the Surface

Self-knowledge isn’t about boxing yourself in or putting a label on who you are. It’s about opening up to deeper layers of meaning and possibility. It asks for honesty. It invites curiosity. And sometimes, it asks for courage—the courage to accept what you find, and to grow into the person you’re becoming.

The beautiful paradox is that the more we come to know ourselves, the more connected we become to others. Purpose isn’t just about personal fulfilment. It’s about how we show up in the world—how we contribute, connect, and live in alignment with something larger than ourselves.

A Soulful Approach

As I prepare to launch the Soulful Path to Life Purpose programme this spring, I’m reminded again and again that purpose isn’t something we find once and for all. It unfolds. It evolves. And it deepens as we grow.

Self-knowledge is the ground we build on. It’s the quiet strength that helps us stay true to ourselves while navigating life’s many turns.

If you’re feeling the call to explore your purpose—or to reconnect with who you truly are—I’d love to walk alongside you on that journey.

The next post in this series will share more about the Spiral Path approach that underpins the programme. In the meantime, take a moment to ask yourself:

What part of me is ready to be known more deeply?

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Book Review: The Genius Myth

Surreal forest scene with a cloaked figure standing on a glowing path, gazing at a spiral galaxy above. Magical symbols and constellations float among tall, bare trees. An open book lies on the forest floor, evoking themes of myth, inner wisdom, and cosmic guidance—concepts central to The Genius Myth by Michael Meade

Michael Meade’s The Genius Myth reclaims the ancient view of genius as a soulful, guiding force within each of us. Drawing on myth, depth psychology, and storytelling, Meade invites readers to reframe struggle as initiation and reconnect with their unique gifts. A rich and poetic read for anyone seeking authenticity, purpose, and a deeper way of being in the world.

Read full review

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Why Life Purpose Isn’t a Job Title

Bright symbolic image representing life purpose beyond a job title, showing a person at a crossroads with paths leading to a city skyline and a natural landscape

When we hear the phrase “life purpose,” many of us instinctively think of a job.
We assume it must be something career-related, like being a doctor, an artist, a teacher, or an entrepreneur. Something you can put on a business card. Something that neatly sums up your identity.

But purpose isn’t a job title. And it isn’t something you can only live out if you’ve landed your dream role or turned your passion into a pay cheque.

In truth, purpose is much broader—and much deeper—than that.

Prefer to watch instead? Here’s a video version of this post:

Purpose is About Who You Are, Not Just What You Do

Your purpose isn’t confined to your work, even if you love what you do. It’s about how you show up in the world. It’s expressed through your values, your relationships, the way you move through each day, and the small acts that matter to you.

You can live a deeply purposeful life as a parent, a carer, a volunteer, a community builder, or an everyday presence in someone’s life. You can live your purpose in paid work, unpaid work, creative expression, quiet presence, or public leadership.

Purpose doesn’t always have to be grand. Sometimes, it’s humble and hidden—and no less powerful for it.

The Trouble with Job-Title Thinking

When we tie our purpose to a single role or identity, we risk losing sight of our deeper “why.”
What happens if that job ends? Or if you change careers? Or take time out to care for someone?
Does that mean your purpose disappears?

Of course not.

Tying your identity and sense of meaning too tightly to a role can leave you feeling adrift when life inevitably changes. But when you understand your purpose as a deeper thread running through your life, you become more flexible—and more resilient.

Your Purpose is Already in Motion

Often, people worry they haven’t found their purpose yet—especially if they don’t have a clear vision of what they’re “meant” to do.

But chances are, you’ve already been living parts of your purpose. In the things you care about. In the ways you’ve helped others. In the moments when you’ve felt most alive, most connected, or most true to yourself.

Your purpose may not be one thing. It may not have a name or a title. But that doesn’t make it any less real.

A Soulful Reframing

What if we stopped asking, “What is my purpose?”
And started asking instead:

  • What matters deeply to me?
  • How do I want to show up in the world?
  • What kind of impact do I want to have—whether visible or invisible?
  • What legacy do I want to leave in the lives I touch?

These questions invite us to look beyond job titles and toward the essence of who we are becoming.

Want to Explore Your Life Purpose in a More Soulful Way?

If you’re tired of trying to squeeze your life purpose into a job description, the Soulful Path to Life Purpose programme offers a different way forward.

This isn’t about finding the perfect career. It’s about discovering who you are, what matters to you, and how you can live in greater alignment with your truth—whatever your circumstances.

👉 Learn more about the Soulful Path programme here.

Purpose isn’t something out there waiting to be found.
It’s something within you, ready to unfold.

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The Disciple

Symbolic artwork of the Disciple archetype, featuring a bearded figure holding a lantern and an open book, surrounded by gears, celestial symbols, and silhouettes of mentors and learners, representing the journey of mastery, discipline, and guided learning

A Journey of Devotion and Mastery


Continuing our series on Alternative Archetypes, the Disciple is the fourth in the Wisdom and Insight path.

In a world that values speed, the Disciple teaches the quiet power of patience, reverence, and consistency. It’s about showing up, staying curious, and trusting the process—qualities that are as relevant in our personal lives as they are in creative, professional, or spiritual pursuits.

Whether you’re drawn to the role of student, apprentice, or lifelong learner, the Disciple may speak to something vital in your own journey.

Learn more….
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How to Live a A Life of Meaning

What does it mean to live a life that is truly our own? How do we move beyond inherited beliefs and external expectations to find meaning on our own terms? These are the kinds of questions James Hollis explores in A Life of Meaning, a book that speaks deeply to those on a journey of self-discovery, personal growth, and soulful purpose.

Hollis, a Jungian analyst and one of the most insightful writers on depth psychology, invites us to engage in a different kind of conversation—one that doesn’t promise easy answers but instead encourages us to sit with life’s uncertainties and trust in the unfolding of our own path.

Read the full review here…