The Myth of Individualism

A close-up of two people reaching out to connect amidst a quiet urban crowd - symbolising a move from isolation to interdependence.

The Illusion of Self-Sufficiency

We live in a culture that glorifies the “self-made” individual. From business moguls to social media influencers, success stories often emphasize personal grit, hustle, and independence. The idea that we must rely on ourselves alone to succeed is deeply embedded in Western thought. This is the myth of individualism—one of the most pervasive and limiting beliefs of the dominant paradigm.

Yet, the truth is that no one is truly self-made. Behind every success story are unseen networks of support, privilege, and social infrastructure. The emphasis on rugged individualism has disconnected us from the communal bonds that have historically sustained human life. In this article, we’ll explore where this myth comes from, how it shapes our lives, and how reconnecting with interdependence can lead to a more fulfilling existence.

If you prefer to listen or watch, I’ve created a short video that brings this message to life – click below to explore the shift from isolation to connection.

Where Did the Myth of Individualism Come From?

The idea that individual effort alone determines success has roots in several historical and cultural shifts:

  • The Enlightenment → Western philosophy began prioritizing reason, autonomy, and self-determination.
  • The Industrial Revolution → Economic structures shifted from communal village life to competitive labour markets.
  • Capitalism & Neoliberalism → The modern economy rewards self-interest and privatization over collective well-being.
  • The American Dream → The belief that hard work alone can lead to success, regardless of systemic barriers.

These forces created a worldview that idealizes self-sufficiency while downplaying the role of community, relationships, and shared resources.

How the Myth of Individualism Shapes Our Lives

The belief in self-sufficiency affects how we view success, relationships, and even our sense of self.

1. Loneliness and Social Isolation

  • The rise of hyper-individualism has led to widespread disconnection.
  • Many people feel ashamed to ask for help, fearing it signals weakness.
  • Community structures that once supported people (extended families, neighbourhoods, local organizations) have been eroded by economic and social mobility.

2. The Pressure to “Do It All” Alone

  • People are expected to balance work, family, self-care, and personal growth with little communal support.
  • Burnout culture thrives when individuals believe they must be entirely self-reliant.
  • The stigma around relying on social safety nets (such as healthcare, childcare, or mutual aid) reinforces the illusion that we should be independent.

3. Reinforcing Economic Inequality

  • The individualist myth ignores systemic barriers like race, class, and access to resources.
  • Success is often attributed to personal effort rather than inherited privilege or social advantages.
  • Those who struggle financially or professionally are often blamed for not working hard enough rather than recognized as facing structural challenges.

4. Undermining Collective Action

  • Social movements rely on solidarity, yet the dominant paradigm discourages group efforts in favour of personal ambition.
  • Political and economic policies reinforce competition rather than cooperation.
  • Environmental and social crises require collective solutions, but individualism often leads people to feel powerless and disengaged.

Rethinking Individualism: Embracing Interdependence

Rather than rejecting personal responsibility, rethinking individualism means recognizing the power of interdependence—the reality that we are stronger together than we are alone.

1. Cultivate Community-Oriented Thinking

  • Shift from “I” to “we” thinking in personal and professional life.
  • Engage in mutual aid and cooperative projects.
  • Recognize that seeking help is a sign of wisdom, not weakness.

2. Strengthen Social Bonds

  • Prioritize deep relationships over surface-level networking.
  • Reconnect with local communities through volunteering, mentorship, or collective initiatives.
  • Create support systems that replace the pressure of self-sufficiency with shared responsibility.

3. Advocate for Systemic Change

  • Challenge economic and social policies that prioritize profit over well-being.
  • Support cooperative business models, universal basic services, and community-owned resources.
  • Recognize that success is not just an individual pursuit but a communal effort.

Final Thoughts: Redefining Success Beyond the Individual

The dominant paradigm has led us to believe that being independent is the ultimate goal, but real fulfilment comes from connection. Recognizing that our lives are interwoven with others can lead to a richer, more sustainable way of living. Instead of striving to be self-sufficient in isolation, we can begin to embrace the truth: we are meant to thrive together.

If this theme resonates with you, you may enjoy my review of Charles Eisenstein’s The More Beautiful World Our Hearts Know Is Possible. Eisenstein explores how the myth of separation underpins our culture of individualism, and how reimagining our world through the lens of interbeing can help us move toward connection, meaning, and a more compassionate way of living.

Reflection Questions:

  • Where in your life do you feel the most pressure to be self-sufficient?
  • Have you ever hesitated to ask for help, even when you needed it? Why?
  • How can you begin to cultivate more interdependence in your personal and professional life?

In the next article, we’ll explore another key aspect of the dominant paradigm: the extractive mindset and how it has shaped our relationship with the natural world.

This article is part of the series Beyond the Dominant Paradigm. You can begin the journey with the introductory article.

If you’d like to explore these ideas more deeply, download my free guide Walking the Soulful Path when you sign up for my monthly newsletter.

And if you’re ready to take the next step, the Soulful Path to Life Purpose programme offers a structured way to step outside cultural expectations and reconnect with what truly matters to you.

Book review

A sunlit woodland clearing with dappled golden light filtering through tall trees, and a small circle of stones in the grass, symbolising connection and shared purpose.

Charles Eisenstein’s The More Beautiful World Our Hearts Know Is Possible. explores the shift from the “Story of Separation” — where life is framed as competition, control, and scarcity — to the “Story of Interbeing,” rooted in connection, compassion, and shared wellbeing. Through short, reflective chapters, Eisenstein invites us to embrace the uncertainty and grief of leaving old narratives behind, recognising them as fertile ground for new possibilities. He offers no quick fixes, but a humble, deeply human call to enact change through small, daily acts of care. This is a book to read slowly, allowing its ideas to take root. It’s an invitation to live as if a better world is possible — because, in countless small ways, it already is.

Read the full review

The Productivity Trap

A person lies peacefully under a large tree, surrounded by nature, while a blurred crowd rushes past in the background -symbolising stillness amidst hustle

The Guilt of Not Doing Enough

Have you ever felt guilty for taking a break? Or anxious when you’re not being “productive”? Many of us experience an underlying pressure to constantly do more, achieve more, and be more. This is not just a personal struggle – it’s a symptom of the dominant paradigm, which has conditioned us to equate our worth with our work.

This relentless drive for productivity is so deeply ingrained that it feels natural, even necessary. But what if it’s not? What if this belief is actually a trap, one that keeps us disconnected from meaning, creativity, and even our own well-being? In this article, we’ll explore how productivity has been enshrined as a core value in Western culture, how it affects our lives, and how we can begin to break free.


How Productivity Became the Measure of Worth

Productivity as a defining value has historical roots in:

  • The Industrial Revolution – People were increasingly measured by how efficiently they could work, much like machines.
  • Capitalism & Growth Economies – Society rewards output and economic contribution, often at the cost of human well-being.
  • The Protestant Work Ethic – The idea that hard work is morally superior, while rest is indulgent.
  • Modern Hustle Culture – The rise of “grind” mentality, where constant work is glorified and seen as the path to success.

Over time, these forces have shaped our cultural mindset, making productivity the primary way we measure success and self-worth.


The Consequences of the Productivity Trap

This mindset has profound consequences for our personal, social, and even spiritual lives.

A. Burnout and Chronic Stress

  • The pressure to always be “on” leads to exhaustion and declining mental health.
  • People feel guilty for resting, believing they should always be doing something “useful.”
  • Work-life balance becomes nearly impossible as productivity infiltrates even leisure time (e.g., tracking fitness, turning hobbies into side hustles).

B. The Monetization of Passion

  • The expectation that every skill or interest should be turned into a money-making venture.
  • Creative and personal pursuits lose their joy when they become “work.”
  • People hesitate to explore new passions unless they seem profitable.

C. Disconnection from Meaning and Purpose

  • We confuse being busy with being fulfilled.
  • Reflection, stillness, and deep contemplation are undervalued because they don’t produce immediate results.
  • Many struggle to find meaning in work but feel trapped in the cycle of needing to be productive.

D. The Fear of “Wasting Time”

  • Activities that don’t have a clear outcome (such as daydreaming, wandering, or simply being) are seen as pointless.
  • People struggle with unstructured time, feeling restless without a clear task.
  • The idea that our value is independent of what we produce is difficult to internalize.

If you’d prefer to engage with these ideas through a short video, or want to deepen the reflection, here’s a soulful overview of what it means to step outside the productivity trap.

Breaking Free: Rethinking Productivity and Purpose

If we want to step outside the productivity trap, we need to challenge the beliefs that keep us stuck in it. Here’s how:

A. Redefine What “Productive” Means

  • Can rest, creativity, and self-reflection be seen as valuable in themselves?
  • What if we measured success not by output, but by fulfilment and alignment with our values?
  • Recognizing that stepping away from work can actually help clarify a deeper sense of purpose, allowing space for new insights and a more intuitive, connected way of living.

B. Resist the Hustle Mentality

  • Unlearn the belief that “more” is always better.
  • Recognize that slowing down is not failure—it’s essential for long-term well-being and creativity.
  • Create boundaries between work and personal time to prevent purpose from being solely defined by external output.

C. Embrace “Being” Over “Doing”

  • Engage in activities with no purpose other than joy, presence, and exploration.
  • Shift from a mindset of productivity to one of presence.
  • Trust that purpose unfolds naturally when we allow ourselves to follow what feels meaningful, rather than forcing ourselves into constant achievement.

D. Normalize Rest as an Act of Resistance

  • Recognize that in a culture obsessed with production, choosing rest and reflection is a radical act.
  • Practice deep rest without guilt, knowing that well-being is as valuable as work.
  • Understand that true purpose often emerges in the space between tasks, when we have time to reflect and connect with what truly matters.

Final Thoughts: A New Relationship with Work, Purpose, and Worth

The dominant paradigm has convinced us that our worth is tied to our productivity, but we don’t have to accept this story. By questioning these deeply held beliefs and redefining what truly matters, we can create lives that are not just busy, but meaningful.

Stepping away from the productivity trap allows us to connect more deeply with authentic purpose—one that isn’t dictated by work or external achievement but is instead rooted in the things that bring us joy, meaning, and connection.

Reflection Questions:

  • Where in your life do you feel most pressured to be productive?
  • Have you ever experienced guilt around resting or slowing down? Why?
  • What would a more balanced, fulfilling relationship with work and rest look like for you?

This article is part of the series Beyond the Dominant Paradigm. You can start from the beginning with the introductory article.

In the next article, we’ll explore another key aspect of the dominant paradigm: the myth of individualism and how it disconnects us from true community.

For more perspectives and inspiration, you might also enjoy my Cultural Shift book reviews theme, where I highlight authors who are reimagining society and pointing toward more life-giving possibilities.

If you’re ready to break free from the pressure to constantly prove your worth through productivity and want to cultivate a more authentic, fulfilling sense of purpose, check out The Soulful Path to Life Purpose programme.

Review: The Book of Hygge

A cozy hygge scene with a lit candle, warm knitted socks, a cup of coffee resting on a book, and soft fairy lights on a chunky blanket - evoking warmth, comfort, and soulful living.

The Book of Hygge by Louisa Thomsen Brits is a beautifully quiet book that invites us to rediscover the soul of everyday life. Far from the Instagram version of hygge, this book returns to its Danish roots -offering a deeply human sense of presence, belonging, and emotional warmth. With poetic, meditative prose, Thomsen Brits shows that hygge isn’t about stuff or perfection, but about shared rituals, ease, and grounding in the present. A series of short reflective chapters makes this a book to dip into when you need to slow down and reconnect with what matters. It’s less a how-to and more a heartfelt reminder that comfort, simplicity, and connection are available in ordinary moments. A lovely companion for anyone walking a soulful path or looking to create a sense of sanctuary in their life.

Read the full review

If you enjoy books like this, check out my other Soulful Living & Inner Growth reviews here. These reviews explore books that invite deeper reflection, nurture emotional and spiritual wellbeing, and offer gentle guidance for living a more meaningful and authentic life. Let them accompany you as you slow down, look inward, and reconnect with what truly matters