The Seeker Archetype

Embracing the Courage to Follow Your Question

I’m a little late posting this today — we had a power cut! — but I’m excited to share it with you now.

I’ve already introduced The Seeker archetype, but this new video goes deeper into what it really means to embody the Seeker’s path. If you’ve ever felt a restless curiosity, a hunger for something more real and meaningful, or a call to follow your own questions — this archetype might speak to you.

The Seeker reminds us that it’s not just about finding answers — it’s about the courage to keep asking the questions that matter.

I’d love to hear if it resonates with you.

For more information on the Alternative Archetypes, of which the Seeker is the first, click here.

The Role of Self-Knowledge in Life Purpose

A serene, symbolic illustration of a person meditating at the center of a glowing spiral of light and greenery, surrounded by nature with rocks, water, and trees, evoking a sense of inner peace, self-discovery, and spiritual growth.

We often approach the question of life purpose by looking outward—asking what the world needs, what jobs are available, or what paths others have taken. But true purpose doesn’t begin out there. It begins within.

At the heart of a meaningful life is self-knowledge.

Without a grounded sense of who we are, we can end up chasing goals that don’t truly belong to us. We follow the well-trodden paths, take on roles or identities we think we should have, and strive toward markers of success that leave us feeling strangely empty. If you’ve ever ticked all the boxes and still felt unfulfilled, you’ll know what I mean.

That’s where self-knowledge becomes essential—not as a nice-to-have, but as a compass.

Why Self-Knowledge Matters

Knowing yourself means being aware of your values, your strengths, your quirks and patterns, and your deepest desires. It’s about understanding what energizes you, what drains you, and what calls to you at a soul-deep level.

This kind of insight allows you to live with greater intention. It gives you a filter for decision-making, a clearer sense of what’s worth saying yes to—and what needs to be gently but firmly declined. It helps you navigate change, setbacks, and the many crossroads that life inevitably brings.

Most importantly, self-knowledge lays the foundation for a purpose that’s authentic, sustainable, and fulfilling.

Purpose That Grows From the Inside Out

In my own journey and in my work with clients, I’ve seen how purpose becomes clearer when we take the time to understand ourselves. That’s why the Soulful Path to Life Purpose begins not with lofty goals or action plans, but with a deep dive into who you are.

We explore your personality, values, strengths, passions, and life story—not in isolation, but in connection with one another. We look at the patterns that run through your life, the threads that keep showing up, and the parts of you that are ready to come into fuller expression.

This is not a quick fix or a one-size-fits-all formula. It’s a reflective, often transformative process. And it’s one that honours your unique journey.

Beyond the Surface

Self-knowledge isn’t about boxing yourself in or putting a label on who you are. It’s about opening up to deeper layers of meaning and possibility. It asks for honesty. It invites curiosity. And sometimes, it asks for courage—the courage to accept what you find, and to grow into the person you’re becoming.

The beautiful paradox is that the more we come to know ourselves, the more connected we become to others. Purpose isn’t just about personal fulfilment. It’s about how we show up in the world—how we contribute, connect, and live in alignment with something larger than ourselves.

A Soulful Approach

As I prepare to launch the Soulful Path to Life Purpose programme this spring, I’m reminded again and again that purpose isn’t something we find once and for all. It unfolds. It evolves. And it deepens as we grow.

Self-knowledge is the ground we build on. It’s the quiet strength that helps us stay true to ourselves while navigating life’s many turns.

If you’re feeling the call to explore your purpose—or to reconnect with who you truly are—I’d love to walk alongside you on that journey.

The next post in this series will share more about the Spiral Path approach that underpins the programme. In the meantime, take a moment to ask yourself:

What part of me is ready to be known more deeply?

Book Review: The Genius Myth

Surreal forest scene with a cloaked figure standing on a glowing path, gazing at a spiral galaxy above. Magical symbols and constellations float among tall, bare trees. An open book lies on the forest floor, evoking themes of myth, inner wisdom, and cosmic guidance—concepts central to The Genius Myth by Michael Meade

Michael Meade’s The Genius Myth reclaims the ancient view of genius as a soulful, guiding force within each of us. Drawing on myth, depth psychology, and storytelling, Meade invites readers to reframe struggle as initiation and reconnect with their unique gifts. A rich and poetic read for anyone seeking authenticity, purpose, and a deeper way of being in the world.

Why Life Purpose Isn’t a Job Title

Bright symbolic image representing life purpose beyond a job title, showing a person at a crossroads with paths leading to a city skyline and a natural landscape

When we hear the phrase “life purpose,” many of us instinctively think of a job.
We assume it must be something career-related, like being a doctor, an artist, a teacher, or an entrepreneur. Something you can put on a business card. Something that neatly sums up your identity.

But purpose isn’t a job title. And it isn’t something you can only live out if you’ve landed your dream role or turned your passion into a pay cheque.

In truth, purpose is much broader—and much deeper—than that.

Prefer to watch instead? Here’s a video version of this post:

Purpose is About Who You Are, Not Just What You Do

Your purpose isn’t confined to your work, even if you love what you do. It’s about how you show up in the world. It’s expressed through your values, your relationships, the way you move through each day, and the small acts that matter to you.

You can live a deeply purposeful life as a parent, a carer, a volunteer, a community builder, or an everyday presence in someone’s life. You can live your purpose in paid work, unpaid work, creative expression, quiet presence, or public leadership.

Purpose doesn’t always have to be grand. Sometimes, it’s humble and hidden—and no less powerful for it.

The Trouble with Job-Title Thinking

When we tie our purpose to a single role or identity, we risk losing sight of our deeper “why.”
What happens if that job ends? Or if you change careers? Or take time out to care for someone?
Does that mean your purpose disappears?

Of course not.

Tying your identity and sense of meaning too tightly to a role can leave you feeling adrift when life inevitably changes. But when you understand your purpose as a deeper thread running through your life, you become more flexible—and more resilient.

Your Purpose is Already in Motion

Often, people worry they haven’t found their purpose yet—especially if they don’t have a clear vision of what they’re “meant” to do.

But chances are, you’ve already been living parts of your purpose. In the things you care about. In the ways you’ve helped others. In the moments when you’ve felt most alive, most connected, or most true to yourself.

Your purpose may not be one thing. It may not have a name or a title. But that doesn’t make it any less real.

A Soulful Reframing

What if we stopped asking, “What is my purpose?”
And started asking instead:

  • What matters deeply to me?
  • How do I want to show up in the world?
  • What kind of impact do I want to have—whether visible or invisible?
  • What legacy do I want to leave in the lives I touch?

These questions invite us to look beyond job titles and toward the essence of who we are becoming.


Want to Explore Your Life Purpose in a More Soulful Way?

If you’re tired of trying to squeeze your life purpose into a job description, the Soulful Path to Life Purpose programme offers a different way forward.

This isn’t about finding the perfect career. It’s about discovering who you are, what matters to you, and how you can live in greater alignment with your truth—whatever your circumstances.

👉 Learn more about the Soulful Path programme here.

Purpose isn’t something out there waiting to be found.
It’s something within you, ready to unfold.

The Disciple

Symbolic artwork of the Disciple archetype, featuring a bearded figure holding a lantern and an open book, surrounded by gears, celestial symbols, and silhouettes of mentors and learners, representing the journey of mastery, discipline, and guided learning

A Journey of Devotion and Mastery


Continuing our series on Alternative Archetypes, the Disciple is the fourth in the Wisdom and Insight path.

In a world that values speed, the Disciple teaches the quiet power of patience, reverence, and consistency. It’s about showing up, staying curious, and trusting the process—qualities that are as relevant in our personal lives as they are in creative, professional, or spiritual pursuits.

Whether you’re drawn to the role of student, apprentice, or lifelong learner, the Disciple may speak to something vital in your own journey.

How to Live a A Life of Meaning

What does it mean to live a life that is truly our own? How do we move beyond inherited beliefs and external expectations to find meaning on our own terms? These are the kinds of questions James Hollis explores in A Life of Meaning, a book that speaks deeply to those on a journey of self-discovery, personal growth, and soulful purpose.

Hollis, a Jungian analyst and one of the most insightful writers on depth psychology, invites us to engage in a different kind of conversation—one that doesn’t promise easy answers but instead encourages us to sit with life’s uncertainties and trust in the unfolding of our own path.

What Does a Life of Purpose Look Like?

A mystical landscape at twilight with a glowing winding path, starry sky, illuminated tree roots, a floating lantern, heart-shaped crystal, and ornate compass, symbolizing a soulful journey toward purpose

We hear a lot about “living with purpose” these days—but what does that actually look like in everyday life? Is it about having a dream job, changing the world, or reaching some perfect version of ourselves?

The truth is, a purposeful life doesn’t always look dramatic. It isn’t reserved for those with lofty goals or clear-cut callings. In fact, a life of purpose can look quiet, grounded, and deeply personal. It’s less about what we do and more about how we live—rooted in clarity, alignment, and authenticity.

Prefer to watch instead? Here’s a video version of this post:

A life of purpose might look like…

  • Making intentional choices that reflect your values, even if they go against the grain.
  • Showing up consistently in your relationships, work, and community in ways that feel meaningful to you.
  • Letting go of roles, expectations, or identities that no longer fit, and giving yourself permission to evolve.
  • Trusting your inner compass, even when the path ahead isn’t clear or conventional.
  • Creating space for what truly matters, rather than being swept along by busyness or external pressures.

It’s about feeling connected to something deeper than just your to-do list. There’s a quiet contentment, a sense that your life reflects who you are becoming—not just what you’re achieving.

The Myth of the “One Big Purpose”

We often get stuck on the idea that our purpose has to be one big thing—some grand mission or singular passion. But most of us live out our purpose in small, cumulative ways over time. Through the way we care for others. Through the creative projects we tend to. Through the courage we show in healing, growing, and trying again.

Purpose doesn’t have to be loud or certain. It just has to be yours.

Building a Purposeful Life Takes Time

Purpose isn’t a lightning bolt moment—it’s a process of discovery, alignment, and transformation. It asks us to get honest about what truly matters, to explore who we are beneath the noise, and to reimagine how we want to live.

That’s not always easy work. But it’s deeply rewarding.


Ready to Explore What Your Soulful Life of Purpose Could Look Like?

If you’re feeling called to explore your deeper direction, the Soulful Path to Life Purpose programme offers a gentle yet powerful process to help you reconnect with your true self and design a life that reflects it.

Through a series of carefully crafted reflections, activities, and guiding insights, you’ll uncover your values, strengths, personality, and aspirations—and begin to align your everyday choices with the person you’re becoming.

👉 Find out more about the Soulful Path programme

Your purpose is already within you. Sometimes it just needs a little space to be heard.

The Wanderer

What if the journey itself was the destination? The second of the Alternative Archetypes, The Wanderer speaks to the part of us that longs to roam – physically, emotionally, or spiritually – without needing all the answers in advance. In a culture that prizes stability and linear goals, the Wanderer follows a different compass: one tuned to freedom, wonder, and the quiet pull of the unknown.