Category: Self discovery

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The Seeker Archetype

Embracing the Courage to Follow Your Question

I’m a little late posting this today — we had a power cut! — but I’m excited to share it with you now.

I’ve already introduced The Seeker archetype, but this new video goes deeper into what it really means to embody the Seeker’s path. If you’ve ever felt a restless curiosity, a hunger for something more real and meaningful, or a call to follow your own questions — this archetype might speak to you.

The Seeker reminds us that it’s not just about finding answers — it’s about the courage to keep asking the questions that matter.

I’d love to hear if it resonates with you.

For more information on the Alternative Archetypes, of which the Seeker is the first, click here.

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The Role of Self-Knowledge in Life Purpose

A serene, symbolic illustration of a person meditating at the center of a glowing spiral of light and greenery, surrounded by nature with rocks, water, and trees, evoking a sense of inner peace, self-discovery, and spiritual growth.

We often approach the question of life purpose by looking outward—asking what the world needs, what jobs are available, or what paths others have taken. But true purpose doesn’t begin out there. It begins within.

At the heart of a meaningful life is self-knowledge.

Without a grounded sense of who we are, we can end up chasing goals that don’t truly belong to us. We follow the well-trodden paths, take on roles or identities we think we should have, and strive toward markers of success that leave us feeling strangely empty. If you’ve ever ticked all the boxes and still felt unfulfilled, you’ll know what I mean.

That’s where self-knowledge becomes essential—not as a nice-to-have, but as a compass.

Why Self-Knowledge Matters

Knowing yourself means being aware of your values, your strengths, your quirks and patterns, and your deepest desires. It’s about understanding what energizes you, what drains you, and what calls to you at a soul-deep level.

This kind of insight allows you to live with greater intention. It gives you a filter for decision-making, a clearer sense of what’s worth saying yes to—and what needs to be gently but firmly declined. It helps you navigate change, setbacks, and the many crossroads that life inevitably brings.

Most importantly, self-knowledge lays the foundation for a purpose that’s authentic, sustainable, and fulfilling.

Purpose That Grows From the Inside Out

In my own journey and in my work with clients, I’ve seen how purpose becomes clearer when we take the time to understand ourselves. That’s why the Soulful Path to Life Purpose begins not with lofty goals or action plans, but with a deep dive into who you are.

We explore your personality, values, strengths, passions, and life story—not in isolation, but in connection with one another. We look at the patterns that run through your life, the threads that keep showing up, and the parts of you that are ready to come into fuller expression.

This is not a quick fix or a one-size-fits-all formula. It’s a reflective, often transformative process. And it’s one that honours your unique journey.

Beyond the Surface

Self-knowledge isn’t about boxing yourself in or putting a label on who you are. It’s about opening up to deeper layers of meaning and possibility. It asks for honesty. It invites curiosity. And sometimes, it asks for courage—the courage to accept what you find, and to grow into the person you’re becoming.

The beautiful paradox is that the more we come to know ourselves, the more connected we become to others. Purpose isn’t just about personal fulfilment. It’s about how we show up in the world—how we contribute, connect, and live in alignment with something larger than ourselves.

A Soulful Approach

As I prepare to launch the Soulful Path to Life Purpose programme this spring, I’m reminded again and again that purpose isn’t something we find once and for all. It unfolds. It evolves. And it deepens as we grow.

Self-knowledge is the ground we build on. It’s the quiet strength that helps us stay true to ourselves while navigating life’s many turns.

If you’re feeling the call to explore your purpose—or to reconnect with who you truly are—I’d love to walk alongside you on that journey.

The next post in this series will share more about the Spiral Path approach that underpins the programme. In the meantime, take a moment to ask yourself:

What part of me is ready to be known more deeply?

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How to Live a A Life of Meaning

What does it mean to live a life that is truly our own? How do we move beyond inherited beliefs and external expectations to find meaning on our own terms? These are the kinds of questions James Hollis explores in A Life of Meaning, a book that speaks deeply to those on a journey of self-discovery, personal growth, and soulful purpose.

Hollis, a Jungian analyst and one of the most insightful writers on depth psychology, invites us to engage in a different kind of conversation—one that doesn’t promise easy answers but instead encourages us to sit with life’s uncertainties and trust in the unfolding of our own path.

Read the full review here…

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What Does a Life of Purpose Look Like?

A mystical landscape at twilight with a glowing winding path, starry sky, illuminated tree roots, a floating lantern, heart-shaped crystal, and ornate compass, symbolizing a soulful journey toward purpose

We hear a lot about “living with purpose” these days—but what does that actually look like in everyday life? Is it about having a dream job, changing the world, or reaching some perfect version of ourselves?

The truth is, a purposeful life doesn’t always look dramatic. It isn’t reserved for those with lofty goals or clear-cut callings. In fact, a life of purpose can look quiet, grounded, and deeply personal. It’s less about what we do and more about how we live—rooted in clarity, alignment, and authenticity.

Prefer to watch instead? Here’s a video version of this post:

A life of purpose might look like…

  • Making intentional choices that reflect your values, even if they go against the grain.
  • Showing up consistently in your relationships, work, and community in ways that feel meaningful to you.
  • Letting go of roles, expectations, or identities that no longer fit, and giving yourself permission to evolve.
  • Trusting your inner compass, even when the path ahead isn’t clear or conventional.
  • Creating space for what truly matters, rather than being swept along by busyness or external pressures.

It’s about feeling connected to something deeper than just your to-do list. There’s a quiet contentment, a sense that your life reflects who you are becoming—not just what you’re achieving.

The Myth of the “One Big Purpose”

We often get stuck on the idea that our purpose has to be one big thing—some grand mission or singular passion. But most of us live out our purpose in small, cumulative ways over time. Through the way we care for others. Through the creative projects we tend to. Through the courage we show in healing, growing, and trying again.

Purpose doesn’t have to be loud or certain. It just has to be yours.

Building a Purposeful Life Takes Time

Purpose isn’t a lightning bolt moment—it’s a process of discovery, alignment, and transformation. It asks us to get honest about what truly matters, to explore who we are beneath the noise, and to reimagine how we want to live.

That’s not always easy work. But it’s deeply rewarding.

Ready to Explore What Your Soulful Life of Purpose Could Look Like?

If you’re feeling called to explore your deeper direction, the Soulful Path to Life Purpose programme offers a gentle yet powerful process to help you reconnect with your true self and design a life that reflects it.

Through a series of carefully crafted reflections, activities, and guiding insights, you’ll uncover your values, strengths, personality, and aspirations—and begin to align your everyday choices with the person you’re becoming.

👉 Find out more about the Soulful Path programme

Your purpose is already within you. Sometimes it just needs a little space to be heard.

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What Are Archetypes? Unlock Their Power for Self-Discovery & Growth

A celestial, ethereal digital painting of multiple goddess-like figures floating in a cosmic space filled with swirling light and energy. The central figure, bathed in warm golden light, wears flowing, translucent robes and has long, wavy hair. She is surrounded by other mystical beings in shades of blue, purple, and white, each with their own distinct presence and aura. Some figures appear more grounded, while others seem to dissolve into the luminous mist. Symbols, orbs, and intricate glowing patterns weave through the background, enhancing the divine and archetypal essence of the scene.

Discovering the Power of Universal Patterns

Have you ever felt drawn to certain characters in books or movies—ones that resonate deeply with your own experiences or inner struggles? Maybe you’ve always admired the wisdom of Yoda, the courage of Frodo, or the quiet strength of a caregiver. These aren’t just fictional figures; they represent archetypes – universal symbols and patterns of behaviour that exist in the human psyche.

The concept of archetypes was developed by Carl Jung, a pioneering psychologist of the 20th century. Jung noticed recurring themes, characters, and symbols across cultures and throughout history – whether in mythology, religion, or art. He believed these archetypes form part of the collective unconscious, a deep reservoir of shared human experiences. Figures such as the Hero, the Sage, and the Caregiver symbolize fundamental human drives, emotions, and life paths.

Why Do Archetypes Matter?

Unlike personality types, which require analytical reflection, archetypes speak to us on an intuitive, symbolic level. They act as mirrors, reflecting different aspects of who we are and what we aspire to become.

By identifying the archetypes that resonate with us most, we can gain insight into our strengths, motivations, and potential life paths. Are you the Rebel, challenging the status quo? The Creator, seeking to manifest beauty? Or perhaps the Leader, embodying responsibility and the desire for order? Recognizing our archetypal patterns helps us understand why we are drawn to certain roles, struggles, and aspirations.

Archetypes in Everyday Life

Archetypes don’t just exist in stories—they appear in the way we navigate the world. We embody them in our work, relationships, and creative pursuits. They help us make sense of our desires, challenges, and inner conflicts. When we connect with our personal archetypes, we gain clarity on how to move forward with a stronger sense of authenticity and purpose.

Discover Your Archetypal Patterns

Understanding your archetypes can be a powerful tool for self-discovery. It allows you to:
✅ Recognize your innate strengths and values
✅ Understand your personal motivations and challenges
✅ Align your life choices with your deeper purpose

If you’re ready to explore the archetypes that shape your soul’s journey, check out the Soul Patterns mini package. It will guide you through identifying your own archetypal influences, helping you gain deeper insight into your unique path.

Learn more

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How Your Personality Type Shapes Your Approach to Change

Conceptual illustration of different approaches to change: On the left, a person stands on solid ground, cautiously observing a bridge leading to an unknown landscape, symbolizing a structured and reflective approach. On the right, another person joyfully leaps across stepping stones into a vibrant, evolving environment, representing an adventurous and adaptable response to change. The background transitions from a stable, familiar setting to a dynamic, shifting world

Change is an inevitable part of life, but our responses to it can vary dramatically. While some people leap at the chance to try something new, others approach change with caution, preferring to stay within the comfort of the familiar. Have you ever wondered why?It turns out that your personality type plays a significant role in shaping your approach to change. Understanding these tendencies can help you better navigate transitions, reduce resistance, and embrace opportunities for growth.

The Comfort Zone Spectrum

Personality traits, such as whether you’re introverted or extraverted, structured or adaptable, influence how you respond to change:

  • Introverts may prefer to reflect on change internally, processing emotions and exploring options before acting. They thrive when given time to adjust.
  • Extraverts, on the other hand, often seek external input and feedback, finding motivation through collaboration and shared experiences during transitions.

Similarly:

  • Judging types might prefer clear plans and timelines when navigating change, seeking order amid uncertainty.
  • Perceiving types tend to approach change with flexibility, seeing it as an opportunity to explore new possibilities.

How Personality Types Navigate Transition

Change often disrupts routines, and your personality type can influence whether you see this as an opportunity or a challenge. Here are a few examples of how different personality types might handle life transitions:

  • Detail-Oriented Types (e.g., Sensing-Judging types): These individuals tend to prefer predictable, step-by-step transitions. They thrive when given structure, such as checklists or defined goals to manage the process of change.
  • Big-Picture Thinkers (e.g., Intuitive-Perceiving types): These types often embrace change as a chance to innovate or reinvent themselves, but they might struggle with the follow-through needed to make transitions stick.
  • Logic-Driven Types (e.g., Thinking types): When faced with change, these individuals analyse the pros and cons, seeking rational solutions to navigate uncertainty.
  • Emotionally Intuitive Types (e.g., Feeling types): These individuals focus on how the change impacts relationships and align their decisions with their personal values.

Overcoming Resistance to Change

Even when change is beneficial, it can trigger discomfort. Knowing your personality type can help you identify and address resistance:

  • For Planners (Judging types): Create contingency plans to reduce anxiety about uncertainty.
  • For Explorers (Perceiving types): Set small milestones to maintain momentum without feeling confined by rigid structures.
  • For Analysts (Thinking types): Focus on the emotional benefits of change to balance your logical approach.
  • For Feelers (Feeling types): Anchor yourself in core values and seek support from others to maintain perspective.

Growth Through Self-Awareness

Understanding your personality type doesn’t just reveal your default approach to change—it also provides a roadmap for growth. By recognizing your tendencies, you can lean into your strengths while actively developing strategies to address potential blind spots.

For example:

  • If you’re someone who struggles with the unpredictability of change, embracing small, calculated risks can help build resilience.
  • If you tend to jump into transitions impulsively, pausing to reflect on long-term goals can ensure your actions are purposeful.

Personality Type and Your Life Purpose

Change often presents opportunities to realign with your life purpose. Whether it’s a career shift, a move, or a personal transformation, understanding your personality type can guide you to navigate these moments in a way that feels authentic and intentional.

If you’re ready to explore how your personality type influences your relationship with change and other aspects of your life, the Personality and Archetypes Mini-Programme offers tools to deepen this understanding. You’ll discover how to harness your unique traits to design a life that reflects your purpose.

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Why Your Personality Type is Key to Living a Life of Purpose and Meaning

Have you ever felt a disconnect between the life you’re living and the person you truly are? Or perhaps you’ve wondered why certain careers, relationships, or environments seem to drain you while others light you up? The answer might lie in understanding your personality type—a powerful tool for aligning your life with your authentic self.

What Is a Personality Type, and Why Does It Matter?

Your personality type reflects your innate preferences: how you interact with the world, process information, and make decisions. It’s not about boxing you in but about offering a mirror to better see yourself. Knowing your personality type can reveal why you feel at ease in some settings and out of sync in others, guiding you to choices that resonate with who you truly are.

The Key to Life Purpose

Discovering your personality type is not just an intellectual exercise—it’s a practical step toward uncovering your life purpose. Here’s how:

  1. Authenticity Over Conformity
    Society often encourages us to fit into predefined roles, ignoring the richness of individual differences. When you know your personality type, you gain permission to embrace your unique way of being, shedding societal expectations that don’t serve you.
  2. Clarity in Decision-Making
    Your personality type provides a framework for understanding how you make decisions, whether through logic, intuition, or a mix of both. This self-awareness can help you make purposeful choices about your career, relationships, and passions.
  3. Finding Your Flow
    Each personality type thrives in certain environments and struggles in others. Understanding this can help you cultivate a life where your energy flows naturally, whether that means seeking solitude to recharge or engaging with others to feel inspired.

Beyond Labels: A Starting Point for Growth

It’s important to see personality types as a compass rather than a map. They guide your exploration of what feels authentic but don’t define your limits. For instance, knowing you’re introverted doesn’t mean avoiding social situations; it means honouring your need for balance. Similarly, being detail-oriented doesn’t preclude creative pursuits—it can be a strength within them.

Take the First Step: Discover Your Type

If you’re curious about your personality type, tools like the Myers-Briggs Type Indicator (MBTI) or similar frameworks can offer insights. But discovery doesn’t end with a test result. Reflection is key. Ask yourself:

  • Does this description resonate with my lived experiences?
  • How have these traits influenced my choices?
  • What adjustments could help me live in greater alignment with my personality?

Your Personality as a Foundation for Purpose

By uncovering your personality type, you build the foundation for a purposeful life. You’ll gain clarity about your strengths, learn how to navigate challenges, and feel empowered to design a life that reflects your authentic self.

The Personality and Archetypes Mini-Programme Soul Patterns is here to help you take this journey deeper. Through guided activities and insights, you’ll explore how your unique personality type can shape your path toward a fulfilling and meaningful life. Keep an eye out for its launch!

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Rediscovering What Matters: The Power of Values

A serene, minimalist illustration of a branching tree with glowing roots and branches, symbolizing personal growth and the connection between values and life decisions. The background features a gradient transitioning from warm golden hues at the bottom to soft, calming blue tones at the top, evoking a sense of introspection, alignment, and purpose. The design is abstract with clean lines and harmonious colours.

Life moves fast, and it’s easy to get caught up in the whirlwind of daily demands, expectations, and distractions. Amid this rush, we often lose sight of what truly matters to us—our values. Yet, values are the silent architects of our lives, shaping our decisions, priorities, and the way we connect with the world.

Why Values Deserve Your Attention

Values aren’t just abstract ideas; they’re deeply personal principles that influence how we live, work, and relate to others. When we live in alignment with our values, life feels more meaningful and authentic. We feel grounded, even in the face of uncertainty, because we know what truly matters.

But when we drift away from our values, it’s like walking through life without a map. Decisions feel harder, fulfilment seems elusive, and we may even find ourselves pursuing goals that don’t bring genuine joy.

Reconnecting with Your Values

Rediscovering your values can be a transformative experience. It’s about reflecting on questions like:

  • What moments in my life have felt most fulfilling?
  • What do I admire most in others?
  • What’s missing when I feel disconnected or unfulfilled?

Taking time to explore these questions isn’t just self-reflection—it’s a powerful act of self-care.

Living Your Values Daily

Once you’re clear on your values, the real magic happens when you weave them into your daily life.

  • Make Decisions with Confidence: Use your values as a filter for choices, big and small.
  • Set Aligned Goals: Let your values guide your aspirations for work, relationships, and personal growth.
  • Navigate Challenges: Let your values anchor you in times of uncertainty or change.

Ready to Dive Deeper?

That’s why we’ve created the Values Mini Package—a practical, step-by-step resource to help you uncover, clarify, and live by your core values. Whether you’re navigating a life transition, seeking more clarity, or simply curious about what drives you, this package is designed to help you create a life that feels true to you.

Discover the Values Mini Package